The Retail Rotisserie Market Continues To Heat Up

Consumers, confronted with less free time to prepare traditional in-home meals, continue to turn to retail grocers to provide convenient and flavorful meal solutions. As a result, sales of rotisserie chickens in supermarkets and membership stores continue to soar.

According to the National Chicken Council, rotisserie chicken sales have grown between five and 10 percent annually over the last ten years, or double the rate of the overall chicken market. An estimated 750 million rotisserie birds will be purchased by consumers this year.

Make A Good Thing Better
Unfortunately, the same warm, flavorful juice that consumers desire in rotisserie chicken can also create real problems for retailers and consumers alike. Excess juice in store-packed rotisserie products can leak onto retail displays, floors, grocery carts, checkout aisles, car seats, refrigerators and kitchen counters, thus creating unnecessary safety, health, and consumer satisfaction issues.

Paper Pak Industries now offers retailers an ideal way to improve the safety and appearance of rotisserie poultry and meat products.

Introducing UltraZapRoasterPak, an absorbent food pad designed to trap the free-flowing juices found in packages of rotisserie chickens.

UltraZapRoasterPak food pads offer several important features and benefits:

• Improves the shelf appeal of rotisserie chickens and reduces the danger and inconvenience of leaking packages
• Polymer based top and bottom layers plus a highly absorbent, strong cellulose core lock in moisture
• Sealed sides eliminate any tearing or separating, even under pressure
• Subtle, black UltraZapRoasterPak food pad is microwavable